The Future of Product Identification: Beyond Barcodes and into Digital IDs
Barcodes have powered global commerce for 50 years but the next generation of product identification is already here.
As eCommerce evolves, Digital Product IDs are redefining how we track, authenticate, and connect products online.
1. What Are Digital Product IDs (DPIDs)?
DPIDs go beyond static barcodes they embed rich data into each product, linking it to its origin, authenticity, and lifecycle. They’re powered by GS1’s Digital Link standard, allowing every barcode to become a clickable web address.
2. Why This Matters for Businesses
- Transparency: Customers can scan to verify authenticity or see origin details.
- Sustainability: Track manufacturing data and materials.
- Marketing Insights: Understand where, when, and how products are scanned or purchased.
3. The Transition Phase (2025–2030)
GS1 is gradually encouraging brands to adopt 2D barcodes and QR-based Digital Links, replacing traditional EAN/UPC codes.
Early adopters will gain a competitive edge through advanced tracking and trust-building.
4. What Businesses Should Do Now
- Register genuine GS1 barcodes today.
- Start integrating digital-ready QR codes for marketing and authentication.
- Keep product data centralised and updatable.
Final Thoughts
From printed lines to intelligent links, the future of product identification is digital and dynamic. At Startitup Global, we not only register GS1 barcodes but also prepare your brand for the shift toward digital product identity ready for Amazon, Google, and next-gen retail systems.
