How to Improve Shopify Store Speed and Performance

How to Improve Shopify Store Speed and Performance

Slow websites lose customers and on Shopify, every second matters. Research shows that a 1-second delay in page load time can reduce conversions by up to 7%. That’s why optimising your Shopify store for speed and performance is essential.

Why Speed Matters

  • Better SEO rankings: Google prioritises faster websites.
  • Higher conversions: Users stay longer and complete checkouts.
  • Improved mobile experience: Crucial for mobile-first shoppers.

Top Optimisation Techniques

1. Compress Images: Use WebP or AVIF formats and lazy loading.

2. Minimise Apps: Uninstall unused apps that add unnecessary scripts.

3. Use Lightweight Themes: Avoid bulky page builders.

4. Optimise Checkout Flow: Streamline payment and shipping steps.

5. Enable Shopify CDN: Use global delivery networks for faster load times.

Testing Tools

  • Google PageSpeed Insights
  • GTmetrix
  • Shopify Analyzer

Final Thoughts

Shopify speed optimisation is not a one-time fix it’s an ongoing process. Startitup Global ensures your Shopify store remains fast, responsive, and conversion-ready through technical audits and monthly performance maintenance.

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