Social Media Ads That Convert: Turning Scrolls into Sales

Running ads on Meta, TikTok, or LinkedIn is easy. Running ads that convert that’s where strategy comes in.

Know the Funnel

Not everyone seeing your ad is ready to buy. Segment your campaigns:

• Awareness: Build trust with short videos or carousels.
• Consideration: Offer comparisons, testimonials, or guides.
• Conversion: Show limited offers or clear CTAs.

Each stage needs a different message and format.

Your first three seconds decide everything. Use bright visuals, clear headlines, and emotional storytelling. Avoid generic stock imagery authenticity performs better.

Test, Analyse, Repeat

Run A/B tests on creative, audience, and placements. Even small adjustments in ad copy or targeting can cut costs and double conversions.

Final Thoughts

The best social media ads feel like conversations, not interruptions. Startitup Global designs high-performing campaigns that blend data and creativity to deliver real ROI.