Adapting to Amazon’s A10 Algorithm

When Amazon transitioned from its A9 algorithm to the more advanced A10 system, many sellers experienced a drop in visibility and conversions. At Startitup, we turned this challenge into an opportunity for innovation and growth.

The Challenge

The A10 algorithm reshaped how products rank on Amazon prioritizing buyer intent, relevance, and external traffic over pure sales velocity. Traditional A9 tactics like aggressive PPC and keyword stuffing were no longer effective, leaving sellers struggling to maintain performance.

Our Approach

Our marketing and account management teams redefined the entire selling strategy for our clients. We:

Analyzed A10’s ranking signals to align optimization efforts.

Focused on content quality, buyer engagement, and trust-building instead of over-optimization.

Built organic traffic funnels through social media and influencer outreach.

Optimized PPC campaigns for stability and efficiency.

Strengthened brand authority through consistent off-Amazon presence.

The Results

In just three months, our clients achieved:

40% higher organic visibility across key listings.

25% increase in conversion rates driven by enhanced content and engagement.

Sustainable rankings without heavy ad dependency.

The Takeaway

At Startitup, we don’t just adapt to change we lead it. Our forward-thinking strategies transformed Amazon’s A10 shift into measurable success, proving that innovation and agility are the true keys to growth.