TikTok Shop SEO: How to Make Your Products Discoverable
TikTok might be a social platform, but its search engine is just as powerful as Google’s for Gen Z. Optimising your product listings for TikTok’s in-app search ensures consistent organic visibility.
Use Keyword-Rich Titles
Include primary product keywords naturally “Organic Lip Balm UK,” not just “Lip Balm.” The algorithm reads your text, captions, and even your video subtitles.
Hashtags Still Matter
Use a mix of broad (#TikTokMadeMeBuyIt) and niche tags (#VeganSkincareUK) to reach both trending and targeted audiences.
Optimise Video Captions & Subtitles
TikTok now indexes text in videos. Adding searchable keywords to captions and subtitles improves product visibility in search results.
Final Thoughts
SEO on TikTok Shop isn’t about trends alone — it’s about discoverability. Startitup Global helps brands optimise listings and content for maximum reach across TikTok’s growing search ecosystem.
