The Complete Guide to Trademark Registration in the UK
Your brand name, logo, and slogan are more than creative assets they’re the identity of your business. Registering a trademark legally protects that identity, giving you exclusive rights to use it and preventing others from copying or misusing your brand.
What Is a Trademark?
A trademark is a unique symbol, name, word, logo, or design that identifies your goods or services. It ensures your customers recognise and trust your brand in a crowded marketplace.
Why You Need a Trademark
- Prevents competitors from using a similar brand name.
- Builds credibility with customers, investors, and partners.
- Adds value to your business (trademarks can be sold or licensed).
- Enables legal action against copycats or counterfeiters.
The UK Trademark Registration Process
- 1. Trademark Search – Check if your brand is available on the UKIPO database.
- 2. Application Submission – File your application with the UK Intellectual Property Office (UKIPO).
- 3. Examination – The UKIPO reviews for eligibility and conflicts.
- 4. Publication – The trademark is published for 2 months for opposition.
- 5. Registration – If unopposed, your trademark is granted for 10 years (renewable indefinitely).
Common Mistakes to Avoid
- Choosing generic or descriptive names (like “Best Shoes”).
- Failing to check international databases.
- Ignoring logo or visual element protection.
Final Thoughts
A registered trademark gives your business long-term protection and authority. Startitup Global helps you conduct clearance searches, prepare applications, and secure trademarks in the UK and abroad quickly and professionally.
